About Rockin’ Robbins

Hey, Rockin’ Robbins fans! Because of your continued support, we have big updates to share for our 2023 summer concert series.

First, we’re excited to share that—combined with our net proceeds from 2022—Rockin’ Robbins and the Willmar Rotary Club have now raised a cumulative total of almost $377,000 over the past seven years!

From these donations, we have already given almost $110,000 in contributions back to Robbins Island, including:

  • $20,000 – Willmar Destination Playground
  • $17,000 – New landscaped entrance, lighted sign, and flagpole
  • $35,000 – “Celebrate the Lights” holiday light display
  • $20,000 – Willmar Flags of Honor Veterans Memorial
  • $18,000 – Willmar PD, Willmar Parks & Rec, Engan Associates, electrical upgrades, Jumbotron, and more

Now, we’re finally ready to announce that we have committed an additional $250,000 for a permanent concert stage! This will be a unique dual-purpose stage with a large front-facing venue for events like Rockin’ Robbins, and a more intimate back-facing venue for smaller events like Movies in the Park and community band concerts.

We are now looking for sponsors for Rockin’ Robbins 2023. Please see our information sheet on sponsorship packages. All four of our Presenting Sponsorships are already sold, but we are actively looking for Major Sponsors at the $3,000 level, Opening Act Sponsors at the $2,000 level (one remaining), and Significant Partners at the $1,000 level.

Finally, you may notice that we are being conspicuously quiet about our 2023 band lineup. That’s because we plan to host a REVEAL PARTY this spring for all our Presenting and Major sponsors! More details on that coming soon.

We are so proud of this event and incredibly thankful for all the community support that allows us to give back to our community in such a big way. Your ongoing support will help make the new concert stage a reality!

To become a sponsor, please submit your payment by April 15th. For questions, please contact Michelle Goltz at sponsors@rockinrobbins.com, or visit our website at http://www.rockinrobbins.com/.


In 2014, the two Rotary Clubs of Willmar came together to discuss the possibility of a joint Community Service Project. The goal was to address a key strategy that had been defined by the Vision 2040 group — to develop and revitalize Robbins Island.

Inspired by the success of Summertime by George, a free outdoor concert series presented by the Rotary Club of St. Cloud, we aimed to create the same kind of excitement in Willmar. With leadership and guidance from the St. Cloud club, we formulated a plan to create a similar outdoor concert series that would showcase the potential of Robbins Island Park, and help raise money for its future development.

We kicked off our inaugural season in 2016 with two outdoor concerts – the Fabulous Armadillos, and Justin Ploof and the Throwbacks. Our goal was simply to break even in our first year, but with amazing support from our Sponsors and the Willmar community, we were able to raise over $20,000 in proceeds which we donated to the “Friends of Robbins Island Fund” for the construction of the new Willmar Playground.

In 2017, we doubled our efforts, hosting four outdoor concerts and raising over $38,000 for ongoing improvements at Robbins Island Regional Park.

Also in 2017, our two Rotary clubs had so much fun working together on this joint Community Service Project, we decided to merge into one club. Effective July 1, 2017, we are now the bigger, better Willmar Rotary Club! 

 In 2018, we had perfect weather for all four concerts, resulting in record attendance and over $57,000 in proceeds for ongoing improvements at Robbins Island Regional Park.

Along with an in-kind donation from Quick Signs in Willmar and matching grants from the Rotary Clubs of St. Cloud, Litchfield, Monticello and Springfield, our 2017 and 2018 proceeds were used to construct a beautiful new entrance to Robbins Island, including a lighted welcome sign, flagpole, tree plantings, and a landscaped perennial garden. Additionally, Rockin’ Robbins donated $10,000 to the new Celebrate the Light of the Word holiday light display at Robbins Island. (Our Willmar Rotary Club also donated $10,000, for a total club contribution of $20,000.)

With crowds averaging around 5,000 each week and continued strong support from our Willmar business community, the Willmar Rotary Club raised over $74,000 in 2019 and almost $63,000 in 2021! Proceeds continue to support improvements at Robbins Island, as well as other Rotary initiatives. 

Rockin’ Robbins and the Willmar Rotary Club continue to donate $20,000 each year to the spectacular Celebrate the Light of the Word holiday light display at Robbins Island.

In 2021, we were also proud to donate $20,000 to the new Willmar Flags of Honor Veteran’s Memorial.

Most recently, we’ve created a new Rockin’ Robbins sub-committee to start making plans for a  permanent concert stage on Robbins Island. If you’re interested in finding out how you or your business can help fund this exciting project, please Contact us.

The Willmar Rotary Club has been presented with two district-level Rotary Service Awards for our Rockin’ Robbins community service project. We love our community and are so proud of the ongoing support we receive for this amazing event! 

Visit us at WillmarRotary.org to learn more about Rotary, or to inquire about joining our club.

Rockin’ Robbins is presented by the Willmar Rotary Club

Tuesdays, July 16 – August 16, 2024

Free Park and Ride

The Rockin’ Robbins Shuttle runs every 15 minutes from FOUR convenient locations. Visit our Parking page for hours and directions.